The poster printing and poster printing press are a two-way street, said Praveen Tiwari, a senior partner at the London-based poster company, which also prints posters.
“In this market, posters are the most valuable asset, and if they are not being used, it is because the seller has no reason to keep them,” Tiwary said.
Poster printing is a three-step process: the paper is rolled, folded and then folded again.
The first step is to cut out the template from the paper and lay it flat on the floor.
The next step is a laser printer to cut and fold the paper.
Finally, the paper will be sent to the printing company for printing.
The process takes about two weeks, Tiwaries said, and costs about Rs 1,500-2,000.
Tiwarian said the company has already printed posters for two local governments.
The poster for the COO of the Pune Municipal Corporation in Maharashtra, for instance, has a price tag of Rs 6,500.
Predictably, the posters are being sold in a hurry, said Tiwaria.
“If you sell a poster for Rs 10,000, people are going to ask why you are not using it,” he said.
He added that the cost of printing the posters is much higher than buying them from the market.
The problem with buying posters is that, unlike selling items in a shop, buying posters online requires more time and more money.
Tawary, who has worked with posters for years, said it takes between three and five days to get a batch of 10 posters printed.
He said that the costs of buying posters vary from about Rs 20,000 to Rs 80,000 depending on the type of posters, the size and the format.